A few weeks ago I was blown away by Pleco introducing a live Chinese-English OCR (optical character recognition) system into their language suite. And while that app is incredibly unique and powerful, this demonstration for World Lens is so much more accessible. The app focuses on a single feature and makes it dead-simple to use. I suspect that for this reason (and in lesser part for the commonality of Spanish-English translation) this app will reach much higher heights in revenue than Pleco.