Recently I’ve been designing some event flyers optimized for mobile sharing. They are all to iPhone 5 resolution (640×1136 px) and made to be shared on mobile social networks like WeChat. I experimented with some animated gif flyers at this size which had moving parts or text that changes color, but the animating process was slow using Photoshop, so I went back to static designs.
When I first started doing Disco Death in 2010, I designed and printed meter-tall posters for each event. It was exciting to embrace a new format which came with different challenges, and recently I feel the same way about designing for mobile first. Although the lack of a physical flyer feels like something may be lost, the viral potential of a digital flyer is far unparalleled.